Last Updated: July 9, 2020

Welcome to our Website! We are located at 1233 Howard St, Unit 2H, San Francisco, CA, 94103. Personas ("Personas", "we", "us", or "our") has prepared this Privacy Policy to describe to you our practices regarding the Personal Information (as defined below) that we collect from users of our website, located at http://www.gopersonas.com (the "Website") and through the use of our lead generation offering (the "Product"), the Website and Product together are collectively referred to as the "Services." This Privacy Policy applies to your use of the Services but does not apply to any website, offering, product or service of any third party company, even if such third party website links to our Website. We do not control any such third party websites, offerings, products or services so please always review those applicable privacy policies before deciding to provide any information.

Website and Product. Through the Website you may access and login into the Product. The Product provides lead generation services, to provide enriched data and to help businesses get more out of leads and data. The Website provides users with the chance to learn more about Personas, its products and services, and the ability to post their thoughts and comments to the Website blog. Through the Website, users may view the various products and services offered by Personas and post comments and thoughts on the Website blog.

How the Product Works. Our Product plugs into your systems, allowing us to read the data from your systems and provide you with data matching. We will sync data from your systems and automatically track certain data that we have obtained (e.g., events from applications) in order to provide you with business intelligence analytics.

So we are clear about the terminology we are using, when we use the phrase "Personal Information" in this Privacy Policy, we mean information that allows someone to identify or contact you, including, for example, your name, address, telephone number, e-mail address, as well as any other non-public information about you that is associated with or linked to any of the foregoing information. When we use the phrase "Anonymous Information" in this Privacy Policy, we mean information that is not associated with or linked to your Personal Information. Anonymous Information does not enable identification of or contact with individual persons.

Children. Our Services are not directed to children and children are not eligible to use our Services. Protecting the privacy of children is very important to us. We do not collect or maintain Personal Information from people we actually know are under 13 years of age, and no part of our Services is designed to attract people under 13 years of age. If we later learn that a user is under 13 years of age, we will take steps to remove that user's Personal Information from our databases and to prevent the user from utilizing the Services.

California Privacy Rights. Subject to certain limits under California Civil Code § 1798.83, California residents may request certain information regarding our disclosure of information to third parties or their direct marketing purposes. To make such a request, please contact us as specified below in this Privacy Policy.

A Note to Users Outside of the United States. Personas is based in the U.S. If you are a non U.S. user of the Services, by visiting the Website and/or providing us with information through your use of the Product, you acknowledge and agree that your Personal Information may be processed for the purposes identified in the Privacy Policy. In addition, your Personal Information may be processed in the country in which it was collected and in other countries, including the United States, where laws regarding processing of Personal Information may be less stringent than and less protective of Personal Information than the laws in your country. By providing your information and agreeing to the terms of this Privacy Policy, you consent to such transfer.

INFORMATION WE COLLECT

Personal Information

In general, the Personal Information we gather enables us to provide the Website to you and helps us learn more about the use of the Website.

Voluntary Information: We also collect other types of Personal Information that you provide to us voluntarily, such as information that you provide directly to us in order to enable us to provide you with the Services. We may also receive requested information if you contact us via e-mail regarding support for the Website.

Usage/Account Information: We collect Personal Information that you submit to us voluntarily at registration and in the course of your use of the Website. To use our Product, we may require you to create an "Account".

Indexing/Third Parties: We may obtain information about you from third parties or through our indexing and analytics tools.Communications: When you communicate with us by sending us an email, we will collect and store any information that is contained in your communications with us.Surveys: When you participate in one of our surveys, we may collect additional profile information.

Sweepstakes: If you participate in a sweepstakes, contest or giveaway on our Website, we may ask you for your e-mail address and/or phone number (to notify you if you win or not). We may also ask for first and last names, and sometimes office addresses to verify your identity. In some situations we may need additional information as a part of the entry process, such as a prize selection choice. These sweepstakes and contests are voluntary. We recommend that you read the rules for each sweepstakes and contest that you enter.

Other: We may also collect Personal Information at other points in our Website that state that Personal Information is being collected.

Anonymous Information

We collect the following types of Anonymous Information:

Information Collected by Our Servers. To make our Website a more useful to you, our servers (which may be hosted by a third party service provider) collect information from you, including your browser type, operating system, Internet Protocol ("IP") address (a number that is automatically assigned to your computer when you use the Internet, which may vary from session to session), domain name, and/or a date/time stamp for your visit.

Log Files. As is true of most websites, we gather certain information automatically and store it in log files. This information includes IP addresses, browser type, Internet service provider ("ISP"), referring/exit pages, operating system, date/time stamp, and clickstream data. We use this information to analyze trends, administer the Website, track users' movements around the Website, gather demographic information about our user base as a whole, and better tailor our Website to our users' needs. For example, some of the information may be collected so that when you visit the Website again, it will recognize you and the information could then be used to serve advertisements and other information appropriate to your interests.

Cookies. Like many online services, we use cookies to collect information. "Cookies" are small pieces of information that a website sends to your computer's hard drive while you are viewing the website. We may use both session Cookies (which expire once you close your web browser) and persistent Cookies (which stay on your computer until you delete them) to provide you with a more personal and interactive experience on our Website. This type of information is collected to make the Website more useful to you and to tailor the experience with us to meet your special interests and needs.

Disclosure - Analytics. We may use third party analytics services (including, but not limited to, Google Analytics) to help analyze how users use the Services. Analytics services use Cookies to collect information such as how often users open the page(s) of the Website and what features they use in the Services. We use this information to improve the Services. The analytics services' ability to use and share information collected by them is restricted by their terms of use and privacy policy, which you should refer to for more information about how these entities use this information, and how you can opt-out of their use of such information.

Information Collected from You About Others. If you decide to invite a third party to create an Account or choose to orchestrate interactions with a third party through your use of the Product, we will collect your and the third party's names and e-mail addresses in order to enable you to connect with the third party. We rely upon you to obtain whatever consents from the third party that may be required by law to allow us to access and upload the third party's names and e-mail addresses as required above. You or the third party may contact us at info@gopersonas.com to request the removal of this information from our database.

HOW WE USE INFORMATION

Personal Information

We will use your Personal Information to:

- Identify you as a user in our system;

- Facilitate the creation of and administration of your Account;

- Provide you with the Services and complete your transactions;

- Provide you with customer support;

- Help understand your needs and tailor the features and content of the Services to you;

- Respond to and, as applicable, fulfill your requests, resolve disputes and/or troubleshoot problems;

- Verify your compliance with your obligations in our Terms and Conditions;

- Send you administrative e-mail notifications, such as security, or support and maintenance advisories;

- Send newsletters, surveys, offers, and other promotional materials related to our Services and for other marketing purposes;

- Improve the quality and functionality of the Services;

- Communicate with you about the Website.

We may also use your Personal Information to create Anonymous Information records by excluding information that makes the information personally identifiable to you.

Anonymous Information

We use the Anonymous Information we collect to analyze trends, administer and improve the Services, gather demographic information about our user base as a whole, and better tailor the Services to our users' needs. However, we reserve the right to use Anonymous Information for any purpose, and to disclose Anonymous Information publicly without restriction. We provide analytics based upon our customer's use of the Services to prospective partners, other customers, advertisers and other third parties. We may also disclose, on an anonymous basis, actual statements, verbatim, as made by our customers.

HOW WE DISCLOSE INFORMATION

Personal Information

We may also disclose certain Personal Information:

- Third Parties Designated by You. When you use the Services, the Personal Information you provide will be shared with the third parties that you authorize to receive such information.

- Third Party Service Providers. We may share your Personal Information with our third party service providers who provide services such as data analytics, website hosting, payment processing (e.g., Stripe), information technology, customer service, email delivery, auditing, and other services.

- Affiliates. We may share some or all of your Personal Information with our parent company, subsidiaries, joint ventures, or other companies under a common control ("Affiliates"), if we have such Affiliates in the future, in which case we will require our Affiliates to honor this Privacy Policy.

- Corporate Restructuring. We may share some or all of your Personal Information in connection with or during negotiation of any merger, financing, acquisition or dissolution, transaction or proceeding involving sale, transfer, divestiture, or disclosure of all or a portion of our business or assets. In the event of an insolvency, bankruptcy, or receivership, Personal Information may also be transferred as a business asset. If another company acquires our company, business, or assets, that company will possess the Personal Information collected by us and will assume the rights and obligations regarding your Personal Information as described in this Privacy Policy.

- Other Disclosures. Regardless of any choices you make regarding your Personal Information (as described below), we may disclose Personal Information if it believes in good faith that such disclosure is necessary to (a) resolve disputes, investigate problems, or enforce our Terms and Conditions; (b) comply with relevant laws or to respond to requests from law enforcement or other government officials relating to investigations or alleged illegal activity, in which case we can (and you authorize us to) disclose Personal Information without subpoenas or warrants served on us; or (c) protect and defend our rights or property or the rights and property of you or third parties; and/or (d) investigate or assist in preventing any violation or potential violation of the law, this Privacy Policy, or our Terms and Conditions.

YOUR CHOICES REGARDING YOUR INFORMATION

- Email Communications. We will communicate with you primarily in the form of emails. You can manage the frequency and/or opt out of receiving these communications by changing your settings in your Account and/or clicking the "Unsubscribe" link at the bottom of each email. Please note that even if you unsubscribe or opt-out, we may still send you Website-related communications (e.g., emails related to your Account).

- Cookies. If you decide at any time that you no longer wish to accept cookies from our Services for any of the purposes described above, then you can instruct your browser, by changing its settings, to stop accepting cookies or to prompt you before accepting a cookie from the websites you visit. Consult your browser's technical information. If you do not accept cookies, however, you may not be able to use all portions of the Services or all functionality of the Services.

- Changing or Deleting Your Personal Information. You may review, change, update, correct or delete the Personal Information in your Account by logging into your Account contacting us. You authorize us to use and disclose any new or modified information that you provide in accordance with this Privacy Policy, and you agree that we are under no obligation to delete or modify information that you have previously chosen to provide us. If you completely delete all of your Personal Information, then your account may become deactivated, although your profile and any content associated therewith will remain on the Services unless you have deleted them. We may also retain an archived copy of your records as required by law or for legitimate business purposes. Please remember, however, if we have already disclosed some of your Personal Information to third parties, we cannot access that Personal Information any longer and cannot force the deletion or modification of any such information by the parties to whom we have made those disclosures. Certain information is necessary in order for us to make the Services available; therefore, if you delete such necessary information you may not be able to use the Services. Please note that even though you may request the deletion of your Personal Information by us, we may be required (by law or otherwise, such as to prevent fraud, resolve disputes, troubleshoot problems, or enforce our Terms of Service) to keep this information and not delete it (or to keep this information for a certain time) in which case we will comply with your deletion request only after we have fulfilled such requirements. When we delete Personal Information, it will be deleted from the active database, but may remain in our archives.

Feedback

If you provide feedback to us, we may use and disclose such feedback in accordance with the terms in our Terms of Service, provided we do not associate such feedback with your Personal Information. We may publish user feedback from time to time, provided that we will obtain your consent prior to posting any feedback that is associated with your Personal Information. We will collect any information contained in such feedback and will treat the Personal Information in it in accordance with this Privacy Policy, provided that we may contact you in regards to such feedback.

Information Disclosed to Third Parties

This Privacy Policy addresses only our use and disclosure of information we collect from and/or about you on the Website. If you disclose information to others, or authorize us to do the same under this Privacy Policy, the use and disclosure restrictions contained in this Privacy Policy will not apply to any third party. We do not control the privacy policies of third parties, and you are subject to the privacy policies of those third parties where applicable.

The Services may contain content or links to other websites that are not owned or controlled by us. We have no control over, do not review and are not responsible for the privacy policies of or content displayed on such other websites. When you click on such a link, you will leave our Website and go to another site. During this process, another entity may collect Personal Information or Anonymous Information from you. Please review the privacy policy of any new site you visit.

How We Respond to Do Not Track Signals

We do not currently respond to "do not track" signals or other mechanisms that might enable consumers to opt out of tracking on the Website.

Changes to this Privacy Policy

This Privacy Policy may be updated from time to time for any reason. We will notify you of any changes to our Privacy Policy by posting the new Privacy Policy here https://www.gopersonas.com/privacy and we will change the "Last Updated" date above. You should consult this Privacy Policy regularly for any changes.

Contacting Personas

We are here to help answer any questions you have about the Services and how we use your Personal Information. If you have any questions or concerns or complaints about our Privacy Policy or our data collection or processing practices, or if you want to report any security violations to us, please contact us at: Conor Lee at info@gopersonas.com or 415-669-4819.