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Create conversations that convert.
Help your sales team use the right message at the right time for every prospect.
Pain points
Value props
Call scripts
Buyer news
CRM activity
The ultimate cheat sheet for your sales team.
Outbound
For outbound emails and messages
Match-rate
Quick links to company sites
Contact info
Company and prospect info
Company news and announcements
Funding amount
Company growth
Team sizes
Export to CRM
Inbound
For inbound calls and emails
Quick playbooks
Objection handling
Pain points
Value props
Motivations
Marketing content
Revival/Follow up
For re-engaging opportunities
CRM activity and history
Quick and accessible formatting
See notes from other reps
Gather context before reaching back out
Works on top of browser sites and apps
Pull and push your data from your CRM
“Knowing what messaging and content my sales team ends up using in emails and on calls is a complete blackbox as a marketer.”
“An intelligent cheat sheet for SDRs would instantly improve performance, conversions, and personalization.”
“Crafting resonant Outbound messaging that converts starts with a basic understanding of who my prospect is. If I don’t understand my prospect- it doesn’t matter how clever my messaging is.”
Better, together.
Align marketing and sales around your buyer personas and how to talk to them.
No more messaging silos
No guessing what is working
Together again
Speed up funnel velocity.
Build more pipeline
Create more MQLs
Increase “speed to lead”
Drive SQLs
Improve conversion rates
Try out Personas.
Explore your buyer personas in our app and deploy them to your sales team.
Made in SF.
Personas is a group of technologists and startup veterans led by founders Conor Lee and Rick Wohlers.
